Facebook is selectively rolling out a new feature within its mobile app
that pinpoints local free Wi-Fi hot spots.
The “Find Wi-Fi” function can be found via the menu options in the
Facebook app. The platform will then prompt you to set your location access for
the app to “always.” The feature essentially lists free and public Wi-Fi
locations, and highlights them on a map, providing you directions to your
chosen place, reports The Next Web. For now, the feature has only been spotted on the Facebook app for
iOS.
Facebook has been experimenting with similar features for a few years
now, starting with a “Wi-Fi for check-ins” partnership in conjunction with Cisco’s Meraki routers. The program
allowed businesses to offer up their wireless internet to the public in
exchange for check-ins on a Facebook Page. The project was later expanded in partnership with Netgear. The new “Find Wi-Fi” function could
therefore be built upon the existing framework Facebook has in place.
The benefits for businesses are relatively straightforward: People
seeking free internet will travel to your location, where they may be tempted
into spending real cash on your services.
We reached out to Facebook for a comment, but did not immediately
receive a response. It’s unclear at this stage if the feature is limited to
certain countries.
With Facebook actively promoting its Live video
service, and boasting of a major shift toward the format in the next
five years, it realizes the data drain the strategy could have on its users’
devices. Consequently, helping people discover public Wi-Fi spots could be one
way to make sure people can stay connected (and stay live-streaming).
It could also be utilized in emerging nations where connectivity is poor
and data can prove costly. We already know that Facebook is testing free video
downloads in India, which generally require a stable
Wi-Fi connection to work. Additionally, better connectivity could prove a boon
for the Facebook Lite app, which is only available in non-Western
markets.
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